Preparing Your Florida Home for Hurricane Season:

How to Keep Your Roof Looking New Year After Year Your roof does more than protect your home — it’s also a major part of your home’s curb appeal. Over time, Florida’s sun, rain, and humidity can take a toll, leaving your roof looking faded or worn. With the right maintenance routine, though, you can keep it looking great and performing even better for years to come. Here’s how to preserve your roof’s appearance and extend its lifespan: 1. Schedule Regular Roof Inspections A professional inspection once or twice a year can catch small issues before they become big problems. Loose shingles, lifted flashing, or early signs of algae growth are easy to address when found early. 🛠 Pro Tip: Schedule inspections after major storms — even if your roof looks fine from the ground. 2. Keep Gutters Clean Clogged gutters cause water to back up and pool along roof edges, leading to rot, staining, and mold. Cleaning them out at least twice a year helps prevent water damage and keeps your roofline looking sharp. 3. Remove Algae and Debris Safely Dark streaks or green patches on shingles are usually caused by algae or moss — common in Florida’s humid climate. These growths don’t just affect appearance; they can also shorten your roof’s life by holding moisture. 💧 Avoid harsh cleaning methods that can damage shingles. Instead, ask a professional roofer about safe roof cleaning products or treatments designed to gently remove buildup without harming materials. 4. Trim Overhanging Branches Branches that hang over your roof drop leaves, trap moisture, and create a shady environment perfect for algae growth. Trimming them back allows sunlight and airflow to help your roof stay dry and clean. 5. Address Minor Repairs Promptly Small cracks or loose shingles can quickly turn into leaks and larger problems. Don’t wait until damage is visible inside your home — a quick repair now can save thousands later. 6. Choose Quality Materials When it’s time for a replacement, invest in high-quality, UV-resistant roofing materials. In Florida’s heat, durable materials maintain color and resist cracking far better than cheaper options. Keep Your Roof in Top Shape A well-maintained roof not only looks beautiful but also adds value and protection to your home. At Ron Russell Roofing, we use top-tier materials and expert craftsmanship designed for Florida’s demanding climate. Whether you need an inspection, roof repair, or full replacement, our experienced team is here to help. 📞 Contact us today 904-714-1907 👉 Request a quote www.RonRussellRoofing.com

A roof leak doesn’t always start with a puddle on the floor. In fact, most leaks begin small — hidden behind walls, in the attic, or under shingles — and can silently cause thousands of dollars in damage if left unchecked. Here’s how to spot the warning signs early and keep your home safe and dry. 1. Look for Ceiling or Wall Discoloration Small yellow or brown stains on your ceiling or walls often mean water has already made its way in. These spots typically show up near corners, light fixtures, or vents — anywhere moisture can collect. 2. Check Your Attic After Heavy Rain Your attic often tells the truth first. Bring a flashlight and look for damp insulation, dark streaks on wood, or a musty odor. Catching these signs early can prevent the need for costly structural repairs. 3. Inspect Shingles from the Ground Shingles that are curling, cracked, or missing can allow water to seep underneath the surface. After a storm, step outside and scan your roof — if you notice damage, it’s time for a professional inspection. 4. Pay Attention to Roof Flashing and Penetrations Flashing seals the edges around chimneys, skylights, and vents — and it’s one of the most common sources of hidden leaks. If flashing is rusted, loose, or cracked, water can slip through even the smallest gap. 5. Notice Algae or Mold Growth Dark streaks, green patches, or moss indicate trapped moisture. That moisture can slowly deteriorate shingles and lead to interior leaks over time. 6. Watch for Changes in Your Energy Bills A sudden increase in cooling or heating costs can be a hidden clue — wet insulation in your attic no longer works efficiently, often due to a slow leak above. 7. Schedule Regular Roof Inspections Even the most careful homeowner can miss early leak signs. A professional roofing inspection from Ron Russell Roofing can detect weak spots, damaged materials, and potential trouble areas before they become emergencies. Protect Your Home Before It’s Too Late A small leak today can turn into a major repair tomorrow. If you’ve noticed any of these warning signs, don’t wait — schedule a roof inspection with Ron Russell Roofing Inc. Our experienced team proudly serves homeowners across Central Florida, providing quality craftsmanship, honest communication, and roofs built to last. 📞 Call us today at 904-714-1907 or request your inspection online: 👉 www.RonRussellRoofing.com

What Is Roof Flashing? Roof flashing is a thin metal material—usually aluminum or galvanized steel—installed around key areas of your roof to prevent water leaks. It’s found where different surfaces meet, such as chimneys, vents, valleys, and skylights. Flashing directs rainwater away from joints and seams, keeping your home safe and dry. Without it, even a new roof could be vulnerable to moisture damage. Why Roof Flashing Matters Your roof is only as strong as its weakest point, and those weak points are usually around openings or intersections. Flashing provides a watertight barrier that: Keeps rainwater from seeping into your attic or ceiling Protects roof decking and framing from rot and mold Extends the overall lifespan of your roof Properly installed flashing is one of the best defenses against roof leaks and costly repairs. Common Places You’ll Find Roof Flashing You can spot flashing around many critical areas on your roof, including: Chimneys: Prevents leaks where brick meets shingles Roof Valleys: Channels water off the roof efficiently Vents and Pipes: Creates a tight seal around roof penetrations Skylights: Keeps moisture from seeping around the frame Drip Edges: Stops water from getting under the shingles along the edges Each of these areas is carefully sealed with flashing to ensure long-term protection from Florida’s heavy rain and humidity. Common Roof Flashing Problems Because flashing is exposed to sun, rain, and wind, it can eventually wear down. Here are signs it may need repair or replacement: Rust or corrosion on metal flashing Cracked or dried-out sealant Loose or missing sections Water stains on ceilings or walls Even small flashing issues can lead to major leaks if ignored. A professional roof inspection can help catch these problems early. Repairing vs. Replacing Roof Flashing Minor flashing problems can sometimes be resealed. However, if the metal is corroded, bent, or incorrectly installed, replacement is the smarter choice. When you get a new roof installation from Ron Russell Roofing, we always install brand-new flashing as part of the system—ensuring every joint, valley, and edge is fully protected. Why Choose Ron Russell Roofing Inc. At Ron Russell Roofing, we treat every roof as if it were our own. Our team takes pride in high-quality workmanship, using durable materials and professional installation techniques that stand up to Florida’s weather. Whether you need flashing repair, a roof inspection, or a full roof replacement, we back every job with confidence and care. Final Thoughts Roof flashing may be a small detail, but it plays a huge role in your roof’s performance. Regular maintenance and inspections help prevent leaks, protect your home, and save you money in the long run. If you’ve noticed signs of roof damage—or it’s been a while since your last inspection—contact Ron Russell Roofing Inc. today for a trusted evaluation from local roofing experts. 📞 Call 904-714-1907 or request an inspection at RonRussellRoofing.com 📍 Serving homeowners throughout Northeast Florida with reliable, long-lasting roofing solutions.

What to Look for After a Hailstorm or Heavy Rain Florida’s weather can be unpredictable—sunshine one minute, pounding rain or hail the next. While your roof is built to withstand the elements, severe storms can leave behind hidden damage that only gets worse over time. After a hailstorm or heavy rain, it’s smart to inspect your roof (or have a professional do it) to catch issues early and prevent costly repairs down the road. Here’s what to look for once the skies clear: 1. Check for Missing or Damaged Shingles Strong winds and hail can loosen, crack, or completely dislodge shingles. Look for: Shingles on the ground or in gutters Bare spots where granules are missing Shingles that appear dented, curled, or lifted Even small imperfections can allow water to seep underneath, leading to leaks and rot later on. 2. Look for Granules in Gutters and Downspouts After hail or heavy rain, you might notice small, sand-like particles washing out of your gutters. These granules come from the surface of asphalt shingles and protect your roof from UV damage. Losing too many means your shingles are wearing out faster than they should. 3. Inspect Flashing and Roof Edges Flashing—the thin metal pieces around chimneys, skylights, and roof valleys—can be bent or lifted by strong wind gusts or debris. Once flashing is compromised, water can easily find its way into your attic or walls. Check for visible gaps, rust, or loose sections. 4. Watch for Leaks or Water Stains Indoors Sometimes, the first sign of roof damage shows up inside your home. After a storm, take a look at your ceilings and upper walls for: Water stains or dark spots Peeling paint or bubbling drywall Musty smells in the attic If you notice any of these, call a roofing professional right away—leaks won’t fix themselves and can lead to mold or structural damage. 5. Don’t Forget the Yard Walk around your property and look for evidence of damage from the ground: Pieces of shingles or flashing in the yard Dented gutters, siding, or vents Fallen branches or debris on the roof Even if everything looks okay from below, hidden storm damage could still be present. 6. Schedule a Professional Roof Inspection Some storm damage isn’t easy to see without proper training or equipment. A certified roofing contractor, like Ron Russell Roofing, can safely inspect your roof, identify issues, and provide documentation if you need to file an insurance claim. Protect Your Home After Every Storm Your roof is your home’s first line of defense against Florida’s weather. After hail or heavy rain, a quick inspection—and timely repair if needed—can save you from bigger headaches later. If you suspect your roof has storm damage, contact Ron Russell Roofing Inc. for a professional inspection and honest assessment. 📞 Call us today or request an inspection online at ronrussellroofing.com

Your roof is your home’s first line of defense against Florida’s sun, rain, and storms. But when shingles start to lift, it may not seem like a big deal—until water sneaks in. Lifted shingles are one of the most common issues homeowners face, and they can quickly lead to bigger problems if left unaddressed. What Causes Shingles to Lift? Several factors can cause shingles to loosen and curl upward: Strong Winds: Florida storms can catch the edges of shingles and lift them. Improper Installation: If shingles weren’t nailed down correctly, they’re more likely to shift. Aging Roof: Over time, adhesive strips lose their grip, making shingles easier to lift. Heat & Humidity: Our climate accelerates wear and tear on roofing materials. Debris Buildup: Sticks, leaves, and dirt under shingles can push them up. Why Lifted Shingles Are a Problem At first glance, a single lifted shingle might not look serious—but it creates an entry point for water, wind, and pests. Here’s what can happen if it’s ignored: Leaks & Water Damage: Rainwater seeps under the shingle and into the underlayment. Mold & Mildew: Moisture buildup leads to unhealthy growth inside your attic. Structural Issues: Long-term water exposure can rot wood and compromise the roof deck. Higher Energy Bills: Poor insulation from roof damage makes your home less efficient. How to Spot Lifted Shingles Shingles that look raised or uneven compared to the rest of the roof Visible gaps between shingles Shingles that flap or move in the wind Dark streaks or water stains on your ceiling What To Do if You Notice Lifted Shingles Don’t Ignore It: Even small issues can turn into major repairs if left unchecked. Avoid DIY Fixes: Nailing down or gluing shingles without proper technique can cause more damage. Call a Professional: A roofing expert can safely inspect your roof and determine if the shingles can be repaired or if replacement is needed. Protecting Your Home Lifted shingles are a warning sign that your roof needs attention. Addressing the issue quickly will save you money, prevent water damage, and extend the life of your roof. At Ron Russell Roofing Inc., our experienced team knows how to handle shingle damage caused by Florida’s unpredictable weather. Whether you need a quick repair or a full inspection, we’re here to keep your roof strong and your home safe.

Protect Your Home, Your Wallet, and Your Peace of Mind When it comes to roofing work—whether it’s a small repair or a full replacement—homeowners want quality service, fair pricing, and trustworthy professionals. Unfortunately, the roofing industry is not immune to scams. At Ron Russell Roofing Inc., we believe in transparency, integrity, and helping our community stay informed. Here are some of the most common roofing scams and how you can protect yourself from them. 🛑 1. The “Storm Chaser” Scam What It Is: After a major storm or wind event, some roofing crews travel from out of town offering quick, cheap repairs. They often pressure homeowners into signing contracts on the spot. Red Flags: They show up unannounced at y our door. They can’t provide a local address or license. They offer to “cover your deductible” (this is illegal in many states). How to Avoid It: Always ask for proof of a local license and insurance. Research the company online and look for verified reviews. Don’t rush into any agreement—take time to compare quotes. 💸 2. The Upfront Payment Scam What It Is: A contractor demands full payment (or a large deposit) before starting any work—then disappears or does a poor job and refuses to fix it. Red Flags: Requests for full payment upfront. Hesitation to provide a written estimate or timeline. Vague or inconsistent answers about the project. How to Avoid It: Never pay in full before work begins. Pay in installments tied to project milestones. Make sure you have a signed, detailed contract. 🧰 3. The “Free Inspection” That Finds a Big Problem What It Is: Some shady roofers offer a free inspection, then “find” serious damage (often fabricated or exaggerated) to scare you into urgent repairs or replacement. Red Flags: Photos of damage you can’t verify. Claims of “immediate danger” without explanation. No offer to show the damage in person. How to Avoid It: Ask to see the damage yourself—either in person or via photos. Get a second opinion before authorizing major work. Use a trusted local company with a reputation for honesty (like us!) 🪪 4. The Fake License or Insurance Scam What It Is: Some contractors operate without proper licensing or insurance, putting you at risk for shoddy work—or legal liability if a worker is injured. Red Flags: They dodge questions about licenses or insurance. They provide documents that seem generic or altered. They don’t appear in local contractor directories. How to Avoid It: Ask to see a current license and insurance certificate. Call the insurance provider to verify coverage. Check with your state’s licensing board. 🕳️ 5. The “Low-Bid, High-Change Order” Trick What It Is: The contractor gives you a very low estimate to win the job, but once work begins, they tack on numerous surprise charges. Red Flags: Vague quotes with no details. Verbal-only agreements. Claims that “unexpected issues” doubled the price. How to Avoid It: Demand a detailed written estimate with line-item costs. Ask how they handle unexpected issues. Clarify who is responsible for cost overruns—before signing. ✅ Protect Yourself with These 5 Quick Tips: Work with local, established companies like Ron Russell Roofing Inc. Verify licenses and insurance before signing any agreement. Don’t pay in full upfront—use payment schedules. Get everything in writing: quote, scope of work, timeline. Read reviews and ask for references from past clients. Why Trust Ron Russell Roofing Inc.? We’ve proudly served our community with honest, high-quality roofing services for years. Our reputation is built on transparency, craftsmanship, and treating every home like it’s our own. Whether it’s a quick inspection or a full roof replacement, we’re here to guide you every step of the way—with no pressure, no gimmicks, and no hidden fees. 💬 Have Questions or Need a Second Opinion? Give us a call or request a free quote. We’ll give you straightforward answers and honest advice—because that’s what real roofing should be.

When most homeowners think about a roof, they picture shingles, tiles, or metal panels. But there’s a critical layer underneath all of that—one you can’t see—that plays a huge role in protecting your home: the roof underlayment . So what is it, and why does it matter so much? Let’s break it down. What Is Roof Underlayment? Roof underlayment is a protective barrier that’s installed directly on the roof decking (the wood layer) before the final roofing material is applied. It’s your roof’s second line of defense—working behind the scenes to keep your home safe from moisture and other damage. There are three common types: Felt (or tar paper): Traditional option made from paper or fiberglass with asphalt coating. Synthetic underlayment: Modern, durable, water-resistant material that resists tearing and is lightweight. Rubberized asphalt: High-end, waterproof option with adhesive backing; great for leak-prone areas. Why Is Underlayment So Important? Even the best shingles can’t do it all on their own. Here's why underlayment matters: 1. Water Protection Shingles are your roof’s first defense—but they can be lifted or damaged by wind, and water can sneak in. Underlayment keeps moisture out if shingles fail or shift. 2. Storm Backup During heavy rain, hurricanes, or wind-driven storms (hello, Florida!), underlayment acts as a backup barrier that helps prevent leaks even when shingles are compromised. 3. Prevents Mold and Wood Rot By keeping water and moisture away from your roof decking, underlayment protects your roof’s structure from rot, warping, and mold—which can lead to expensive repairs. 4. Protects During Installation If your roof installation is delayed due to weather, synthetic underlayment can temporarily shield your home from the elements until shingles are installed. Our Recommendation At Ron Russell Roofing Inc., we typically recommend synthetic underlayment for most residential roofing projects. It holds up better to heat, humidity, and wind—making it ideal for homes in Northeast Florida. We also pay special attention to valleys, edges, and around vents, where we often use upgraded waterproof options to further protect against leaks. 📞 Need a Roof Inspection or Replacement? Whether you're building new or replacing an old roof, make sure your contractor uses quality underlayment. It's not something you see, but it's one of the most important parts of your roof system. Have questions? Want to know what’s under your roof? Call Ron Russell Roofing Inc. at 904-714-1907 or request a free estimate today!

When it’s time to replace your roof, one of the first questions homeowners face is: Should I choose metal or shingle roofing? Both materials have their benefits, but the best choice depends on your budget, home style, and long-term goals. In this guide, we’ll break down the key differences between metal and shingle roofs so you can make the right decision for your home. 🔍 Quick Comparison: Metal vs. Shingle Roofs Feature Metal Roofing Shingle Roofing Lifespan 40–70 years 15–30 years Cost Higher upfront, lower long-term Lower upfront, more replacements Durability Excellent against wind, rain, and fire Good, but more prone to storm damage Maintenance Low Moderate Energy Efficiency Reflects heat, lowers cooling costs Absorbs heat, less efficient Appearance Modern, sleek, or rustic styles Traditional, versatile colors Noise Louder in heavy rain without insulation Quieter Resale Value Can increase home value Neutral 1️⃣ Metal Roofing: Pros and Cons ✅ Pros: Long lifespan: Lasts up to 70 years with proper care Weather resistant: Holds up well against Florida storms and wind Energy-efficient: Reflects sunlight, reducing cooling costs Low maintenance: Minimal repairs over time ❌ Cons: Higher initial cost: More expensive to install than shingles Noise factor: Can be louder during rainstorms without proper insulation Appearance preference: Not every homeowner loves the metal look 2️⃣ Shingle Roofing: Pros and Cons ✅ Pros: Affordable: Lower initial installation cost Classic look: Works with almost any home style Variety: Wide range of colors and textures Easier to repair: Damaged shingles can be replaced individually ❌ Cons: Shorter lifespan: Typically lasts 15–30 years More maintenance: Can be damaged by wind, heat, and algae growth Heat absorption: In hot climates, shingles can increase cooling costs 3️⃣ Which Roof Type Is Best for You? Ask yourself: What’s my budget? If you plan to stay in your home long-term, metal may save money over time. If you’re moving in the next 5–10 years, shingles might be the smarter investment. Do I value longevity or lower upfront cost? Metal lasts decades longer but costs more at installation. What’s my home’s style? Traditional homes often suit shingles, while modern or rustic homes look great with metal. Am I concerned about energy bills? Metal roofs can lower summer cooling costs—especially in Florida’s heat. 🛠 Expert Advice from Ron Russell Roofing Inc. At Ron Russell Roofing Inc., we’ve installed both metal and shingle roofs across Northeast Florida. We’ll walk you through the pros, cons, and costs based on your home, budget, and goals—so you can make a confident decision. 📞 Call us today at 904-714-1907 or request a free estimate to see which roof is right for you.

When most people picture a roof, they think about shingles—but that’s just the surface. Your roof is actually a system of multiple layers working together to keep your home safe, dry, and energy-efficient. At Ron Russell Roofing Inc., we believe homeowners should know exactly what’s over their heads. Here’s a breakdown of the six main components that make up a strong, reliable roof. 1. Shingles – Your First Line of Defense Shingles are the outer layer you see, and they take the brunt of the sun, rain, wind, and snow. Asphalt shingles are the most popular for their durability and value, but no matter the material, damaged or missing shingles can quickly lead to bigger problems. 2. Underlayment – The Hidden Shield Beneath your shingles lies the underlayment—a waterproof barrier that helps stop water from penetrating into the decking. It’s your roof’s backup defense if shingles are ever damaged. 3. Decking – The Foundation Layer The decking (or sheathing) is usually made from plywood or OSB and acts as the solid base for the rest of your roof system. If it’s rotting or weak, the entire roof’s integrity is compromised. 4. Flashing – Leak Protection Where It Counts Flashing is made from thin sheets of metal and is placed in roof valleys, around chimneys, and near vents to direct water away from vulnerable areas. Without it, leaks are almost guaranteed over time. 5. Ventilation – Keeping Airflow in Balance Good ventilation keeps your attic from overheating in summer and prevents moisture buildup in winter. Without it, you could face mold growth, higher energy bills, and shorter shingle life. 6. Drip Edge – The Finishing Touch The drip edge is a small strip of metal along your roof’s edges that helps guide water into your gutters instead of letting it run underneath your shingles. It’s a small feature with a big job. Why Every Layer Matters Your roof is only as strong as its weakest layer. If even one component is damaged, it can lead to leaks, structural issues, and expensive repairs. That’s why regular roof inspections are essential—small problems caught early are much easier (and cheaper) to fix. 📞 Ready for peace of mind? At Ron Russell Roofing Inc., we offer free estimates and honest recommendations—no pressure, no gimmicks. Call us today at 904-714-1907 to schedule your free inspection or visit our website to learn more.